A franchise business in India can be very profitable, but only if it meets certain criteria. The traits that make an Indian franchise business successful are more intangible than the solid financial footing of a traditional small business, but with this step-by-step guide you’ll be able to spot the qualities of a profitable Indian franchise from the start. Here’s what you need to know about what traits define a profitable franchise business in India.

Writing down a business plan

We hear it all too often—I would have succeeded if I had only planned more. It sounds cliché, but you’d be surprised at how many people skip over one of the most crucial parts of starting a business: writing a plan. When you start planning for your business, it will help crystallize your thoughts about what kind of company you want to build and solidify your ideas around its trajectory.

Financing your franchise

One of your biggest financial decisions when you buy a franchise is determining how to finance it. You may be able to take advantage of a franchise financing option. This option allows you to pay for your franchise with borrowed money that is secured by your business assets. Depending on whether you are purchasing or opening a franchise, there are different types of financing programs available. Talk with an expert about what options may be best for you so that you can do what’s best for your new franchise business.

Choosing the right franchise

If you’re interested in franchising, one of your first steps should be to conduct research and make sure it’s right for you. It can be a lucrative business model if you choose wisely and get everything set up correctly. You have many factors to consider, including what type of industry you want to get into, your startup capital and any personal circumstances that may affect success (like family responsibilities). If done right, it can lead to a successful business run.

Identifying your passion

The most obvious way to figure out whether you have what it takes to run a successful franchise business is by understanding what excites you. If you’re interested in or already work with computers, for example, try starting your own computer repair business. If you enjoy working outside and are skilled at landscaping or gardening, go into landscape design. Get creative—once you find something that sparks your interest, look for ways to turn it into a profit-making endeavor.

Common mistakes in opening up a franchise business

There are a number of mistakes that you can make when opening up a franchise business. First, you should not over-extend yourself financially and neither should you rely solely on support from your franchise company to run and manage your business. You must be prepared to invest time and effort in order to set up an effective management team. But let’s get into more detail about common pitfalls in starting out…

Training your staff effectively

There are plenty of challenges that come with starting a new business. One of them is training your staff to become highly-skilled in their role. It’s important for you to keep up employee morale and make sure your workers are trained and motivated so they stay at their jobs for long periods of time. You don’t want to be constantly training new people and spending money on ads to find new hires, after all.

Establishing your brand identity

What do you want to be known for? What values do you want your brand to stand for? It’s important that you nail down these aspects of your business early on. Your brand identity will set a foundation for everything else that comes next. Make sure that it’s something people can connect with and remember when they hear your name.